Compassion Takes Manhattan

February 12th, 2010 by Webmaster


In the dead of winter this fur season, IDA  launched a new life-affirming ad campaign, and with your help we are making real difference for fur bearing animals. These eye-catching ads depict a lone, beautiful fox with the poignant message, “Fur is only elegant if you are born with it.” The ads appeared on the exterior and interior of hundreds of buses in New York City and Chicago, reaching more than 300,000 commuters and pedestrians last month. The simple message effectively brings the fur issue back where it belongs—to the animals—and directs people to our site, for facts about the brutal fur industry and what compassionate consumers can do to help end it.

The fur industry has taken a financial hit in recent years, with industry data revealing a reduction in annual global fur sales of roughly $2 billion between 2006/2007 and 2007/2008. These cold financial figures  translate into heartwarming, priceless victories—approximately 10 million animals’ lives saved! And the good news keeps coming. Israel  is on the eve of a global historic precedent for fur bearers, with their government close to passing a bill into law that would ban all fur and make Israel the first fur-free country. This decision will set an example to governments around the world that, here in the 21st century, there is no excuse for the moral injustice of fur.

IDA knows that when it comes to bringing an end to the fur industry, public opinion matters. Unfortunately, those who profit from torturing and killing these innocent animals share this knowledge, and we still have our work cut out for us. A recent Gallup Poll show an increase in the percentage of American’s who find it “morally acceptable” to buy and wear fur, increasing to 61% in 2009 from 54% in 2008, after a solid three-year decline. One possible contributing factor, the fur profiteers around the world have launched an insidious ad campaign of their own, attempting to greenwash fur as an eco-friendly, renewable, sustainable, biodegradable fabric.  The Fur Information Council of America, for example, misleadingly uses “the natural, responsible choice” as its slogan.

That is why we need your help now more than ever to counter these false claims with our message of empathy that strikes to the heart of this issue, and gives the animals a voice. With one click you can speak up for fur bearing by making a donation to help IDA place more ads like this in cities around the country. These ads are a great investment, with every penny spent representing hundreds of people reached by our message of compassion. Please, donate today. With your help, we will make a difference.

This blog was contributed by Matt Rossell, a former IDA employee.