Thanks to the e-magazine, The Positive Animal, for introducing international animal lovers and advocates to IDA’s Animal Activist Helpline and for addressing the need to transform our activist “culture of martyrdom” to one of community care. Read more about it here.

The Positive Animal provides stories, news and information about what positive techniques are working around the world to encourage animal rights, veganism and vegetarianism— with an effort called “positive advocacy” and using “transformative journalism.” Using the tools of positive psychology to promote animal advocacy, veganism, and activist self-care, the magazine provides a networking platform for organized and independent advocates everywhere, including isolated individuals from countries just beginning their animal rights journeys.