ACTIVISTS TO GREET RODEO DRIVE SHOPPERS WITH FUR-FREE MESSAGE
Activists Urge Customers to Shun Cruelly Produced Fur

Los Angeles - Holding posters featuring a beautiful fox with a price tag attached to her ear, members of IDA will march past fur salons in Beverly Hills, including Neiman Marcus and Fendi, to show shoppers-on the busiest shopping day of the year-the true price of fur and urge them to shun any garment with fur:

Date: Friday, November 26
Time: 11:00 a.m.
Place: Corner of Rodeo Dr. and Santa Monica Blvd.

The demonstration is concurrent with similar demonstrations across the U.S. on the day after Thanksgiving, which has become known as Fur Free Friday. Activists want shoppers to realize that all fur, even the kind inconspicuously used as trim on coats, ear muffs, or gloves, comes from animals raised on fur farms where the standard methods of killing animals for "ranched fur" is gassing, neck breaking, poisoning, or anal or vaginal electrocution. The fur may even come from animals in the wild that continue to be caught in steel-jaw traps where they suffer excruciating pain, often for days, before having their chests stomped on or their necks broken by trappers. Beavers caught in underwater traps struggle frantically for up to 20 minutes before drowning.

Over the past decade, the campaign to stop the bloody fur trade has been enormously successful. Pressure from anti-fur activists was successful in encouraging Macy's West to end its fur sales throughout its West Coast stores. The habit of wearing fur has been exposed and stigmatized as blatant animal cruelty.

"Be it a small bit of fur trim on a cuff or a full-length coat anyone who wears fur is directly responsible for the suffering of animals," says IDA spokesperson Bill Dyer. "We hope to remind shoppers that anyone who buys fur supports the suffering of millions of fox, mink, and chinchilla who are cruelly crammed in filthy wire mesh cages simply for greed and vanity:"

Many celebrated designers, such as Stella McCartney, Todd Oldham, and Calvin Klein refuse to design with fur. For more information on IDA's anti-fur campaign, please visit our Web site: www.FurKills.org.