View IDA's "Adopt and Save a Life" Public Service Announcement!
This 30-second spot has aired on stations all over the country, including CNN and ABC, NBC, CBS, and Fox stations in major U.S. markets such as New York City, Philadelphia, San Francisco, Phoenix, Kansas City, and more. Click here or contact IDA to learn how you can get this spot aired in your community.

If you are a member of the media and would like to order a broadcast-quality Beta copy, please call 415-388-9641, or via e-mail at Thank you for helping to publicize this life-saving message!

Video PSAs Audio PSAs

Select one of the options below to view IDA's Adoption Awareness PSA:

QuickTime format (.mov), Download QuickTime Player

Real Video, non-streaming format (.rm), Download RealPlayer

N.B. The quality of these clips is not indicative of that of the original. The audio and video is greatly diminished by the limitations of the Internet. For broadcast-quality copies on videotape or Beta, please contact Jessica at 415-388-9641, x222 or via e-mail at

Select one of the options below to download the Adoption Awareness PSA in the format that is compatible with your operating system. All decoded, decompressed audio files are in MP3 format and require an MP3 player.

Macintosh Users

Recommended MP3 players for Macintosh users include QuickTime Player & iTools, both of which are freeware applications developed by Apple Computer, Inc. QuickTime comes pre-installed on all Macintosh systems. For the latest version, please visit the QuickTime web site. A list of other MP3 players may be found here.

adopt_psas.hqx - 2.4 MB - Contains a self-extracting archive that will decompress and extract automatically on newer systems (OS 8.0 +); no decompression/unencoding utilities required. Recommended for users with older browsers or operating systems.

adopt_psas.bin - 1.7 MB - For Macintosh users on newer systems with newer browsers. StuffIt Expander required to decompress and extract the files.

Tips on choosing either the .bin or .hqx file format when downloading

The .bin file downloads faster but is less compatible with older systems. The .hqx file takes longer to download but is more compatible with older systems.

To determine whether you can successfully download and open .bin files, download the Compatibility Test for .bin Files from Adobe's Web site. If you can run the Compatibility Test successfully, you can download .bin files instead of .hqx files to minimize your download times.

Windows Users

Recommended MP3 players for Windows users include Windows Media Player which is a standard component of Windows 98/Me/2000/XP systems. For the latest version, please visit the Windows Media Player web site. A list of other MP3 players may be found here. - 1.8 MB - May require a decompression utility such as StuffIt Expander or WinZip.

Linux & Solaris users

For a list of MP3 players for Linux, please follow this link and choose from amongst the recommended applications.

adopt_psas.uu - 2.2 MB - Contains a uuencoded, GZip Compressed, TARchive file. Can be unencoded and uGZipped using utilities standard on most Linux and Unix distributions.


"I just saw the adoption ad. It is so moving I'm in tears. And I've seen it before. What a masterpiece. Humans aren't the only species on earth....We just act like it!"
- L.P., Minnesota

"I just viewed your 'Adopt' advertisement on CNN Headline News, and was moved to visit your website. Allow me to congratulate IDA on a powerful, moving piece. My wife and I were struck by it."
- S.Y., Chicago

"It is incredibly powerful and it works! I hope more people will pay attention."
- C.D., Los Angeles

"When I saw the commercial, it brought tears to my eyes. Some people don't understand about adopting dogs and what happens if they do not get adopted. I would love to see that commercial on more stations to make everyone aware."
- Angel

"I saw your commercial on CNN several times. It always grabs my soul. My family and I always adopt our wonderful dogs from the humane society and we always encourage everyone to save a life. I love your commercial because it is exactly correct about saving lives. Please keep up the great work."

"I just saw your commercial imploring people to adopt rather than purchase their next pet, and it was AWESOME. All my babies were abandoned in some way or another and I love them with all my heart. I take responsibility for their comfort and well-being very seriously and try to educate those around me of my reasons. But I could never capture the attention that I think this ad will and for that I am grateful to you. Thank you!"

In Defense of Animals
131 Camino Alto, Suite E
Mill Valley, California 94941 USA
Tel. +1 415 388 9641
Fax +1 415 388 0388