Messages of Compassion
Harnessing the power of video to win hearts and open minds, IDA puts animal issues front and center with our series of Public Service Announcements (PSAs). These short, 30-second spots are very effective at exposing new viewers to animal rights concepts, and make great outreach tools for anyone who wants to spread a message of compassion for animals—on the street, in the classroom, or at home.
Order your copy of IDA's PSA compilation on DVD (or, if you are a member of the media, a broadcast-quality Beta copy) by contacting gabe@idausa.org or calling (415) 388-9641 today.
If you want to start someone thinking about animal issues, IDA's PSAs are a good place to start. Click the images or links below to view the individual videos.
Primate Research
featuring Jane Goodall
Goldfinger/John Feldmann
The producer of these two PSAs, Myriam Alaux, has been involved in animal and human rights since the late 1960s. She is the co-producer and co-director of the landmark animal rights documentary "The Animals Film." View Open Your Eyes and/or Sanctuary right here.
Cesar Chavez receives IDA Lifetime Achievement Award
Fur PSA hosted by
Kenneth G. Williams
Adopt and Save a Life (Celebrity Version)
Featuring Peter Falk, Shera Danese, Jane Goodall, Wendie Malick, and Kristen Bell
Adopt and Save a Life
This 30-second spot has aired on CNN and ABC, NBC, CBS, and Fox. Contact IDA to learn how you can get this spot aired in your community.
I Know Why The Caged Bird Sings featuring
Maya Angelou
Kenneth G. Williams
Vegan bodybuilder and Spokesperson for IDA's veganism campaign
PSA #1 -- PSA #2 -- PSA #3
Equine Rescue featuring IDA of Arizona
30 Second Clip
15 Second Clip
10 Second Clip
NOLA Rescue
