CAMPAIGNS

DIRECT CARE & RESCUE

Victory For Chickens!

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On September 27, 2011, the Richmond, California City Council voted to end live bird sales at its farmers’ market, effective November 1, 2011. In Defense of Animals partnered with LGBT Compassion to organize weekly protests, petitions, action alerts and other pressures to convince the city to end the cruel practice of selling live chickens at [...]

U.S. Meat Consumption Falls

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Due to an oversupply brought on by low demand, chicken (or broiler) meat slaughter is expected to slow dramatically in the second half of 2011. According to the United States Department of Agriculture’s latest report, third quarter production is estimated to be 1.3% lower than the third quarter of 2010. Lower production is expected to [...]

New Veg Friendly MyPlate, Replaces the Food Pyramid

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The U.S. Department of Agriculture and the U.S. Surgeon General unveiled a new food guide, MyPlate, that will replace the Food Pyramid that has been the standard nutrition guide since 1992. First Lady Michelle Obama, a champion of healthy eating and raising awareness about childhood obesity, spoke at the Agriculture Department in Washington DC to [...]

Going Vegan Goes Mainstream!

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This is it folks, vegan is headed for the big-time! Just in the last five years, the vegan diet is being recognized more and more in the mainstream. Famous celebrities and politicians have gone vegan like Emily Deschanel, James Cromwell, Bill Clinton, and Ellen DeGeneres, who recently “veganised” an average American family on her show. [...]

Meatout 2011 – IDA Activists Offer Anti-War Protesters a Taste of Non-Violent Cuisine

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In Defense of Animals teamed up with Farm Animal Rights Movement (FARM) for this year’s MeatOut to feed 1,000 people vegan Tofurky sandwiches! On Saturday, March 19th, we had a fun vegan feed-in at the annual San Francisco peace rally calling for an end to the wars. We served yummy, vegan sandwiches, leaflet IDA vegan [...]