Due to an oversupply brought on by low demand, chicken (or broiler) meat slaughter is expected to slow dramatically in the second half of 2011. According to the United States Department of Agriculture’s latest report, third quarter production is estimated to be 1.3% lower than the third quarter of 2010.

Lower production is expected to continue in the fourth quarter of 2011, with production expected to decrease 2% from the same period in 2010.

An earlier study from the Daily Livestock Report found that U.S. meat, poultry, and fish consumption declined by one pound per person in 2010. Per capita pork consumption fell by 2.2 pounds per person in 2010, and beef consumption was at its lowest level in 2010 since the Daily Livestock Report started keeping records in 1955! This is the fourth year in a row that meat consumption has declined in the United States and the fifth decline within a six-year period.

The economy could be a factor in this trend, but studies are finding that a recent increased awareness about farm animal issues is also likely to be a contributing factor. If you would like to take action to help further this trend, join us for World Go Vegan Week and help spread healthy vegan eating.

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