Drivers traveling west down the Forest Parkway in Atlanta, Ga. can now see a large billboard near North Parkway urging them to GO VEGAN. This billboard is one of a series that IDA has posted since Thanksgiving in major urban areas, including the California cities of Oakland, San Francisco and Los Angeles, as well as Philadelphia, Pa. They are a great way to get people thinking about how eating meat impacts their health, the environment and animals.

IDA's billboard design emphasizes the positive, life-affirming values that are synonymous with a plant-based diet, including better health, environmental stewardship and respect for all sentient life forms. The image of IDA Vegan Spokesperson Kenneth Williams gently cradling a newborn baby chick on his muscular arm embodies both physical vitality and moral strength: The strength of the protector, the defender, the rescuer, the nurturer, the courageous person who chooses kindness and rejects unnecessary killing.

We all embody this strength whenever we do something that helps animals, and those who choose veganism usually find that aligning their actions with their deepest principles gives them access to an amazing source of inner strength. IDA's GO VEGAN billboard campaign aims to give people a glimpse of an alternative perspective, one that will appeal to anyone who wants to make life better for themselves and others. Sometimes all it takes for a person to change is a single moment of clarity that carries through their awareness from that moment forward. Just seeing IDA's message on the freeway has vast potential to change people's minds and plant seeds of compassion that may someday blossom.

What You Can Do

- Help IDA spread our compassionate message by donating to our billboard campaign. Please indicate "Vegan Billboard" in the "in honor of" field of the donation form.

- If you live in Atlanta, Oakland, San Francisco, Los Angeles or Philadelphia, please send any pictures of IDA's billboards to lisa@idausa.org.

- Learn more about the benefits of a vegan lifestyle—for your health, the animals, and the environment.