Help Air IDA's "Veganism: The Power of Compassion" Ad on TV

Expose factory farming during World GO VEGAN Week, Oct. 26 - 28

The 3rd annual World GO VEGAN Week presented by The American Vegan Society, Animal Acres, Animal Place, Compassion Over Killing (COK), Farm Animal Reform Movement (FARM), Friends of Animals (FOA), Go Vegan Radio, In Defense of Animals (IDA), Mercy for Animals, People for the Ethical Treatment of Animals (PETA), United Poultry Concerns, Veg News magazine, Vegan Bean, and Vegan Outreach will take place this year from October 26th to 28th, providing vegans an excellent opportunity to help family, friends and co-workers learn more about how a plant-based diet can improve their health, alleviate animal suffering and preserve the environment. World GO VEGAN Week allows vegans to share their most deeply held values with others -- whether family, friends, co-workers, or the general public -- by making personal connections and taking action.

Animal advocates around the globe will observe World GO VEGAN Week by holding potluck dinners, restaurant outings, cooking demonstrations, feed-ins, public lectures, leafleting, tabling and library exhibits.

Leading up to World GO VEGAN Week, IDA will run our "Veganism: The Power of Compassion" ad, featuring champion vegan bodybuilder Kenneth G. Williams, on television. In the ad, Williams makes a powerful case for compassion while viewers see shocking footage of abused pigs, chickens and other animals in slaughterhouses and factory farms. "Being vegan is not only healthy," Williams states in the spot, "it's the key to a compassionate way of life."

Choosing not to kill animals for food says something important about you as a person: that you care deeply about your impact on others and the world. Many people admire vegans for living out the positive values and ideals they themselves aspire to. World GO VEGAN Week is a time to show people -- through sharing food and other forms of advocacy -- that saving animals' lives with a peaceful diet allows us to live more fully and meaningfully.

What You Can Do:

Sponsor the airing of IDA's critically important educational TV ad! Airing one spot costs roughly $50 and reaches hundreds of thousands of viewers, making it a cost-effective and strategic way to expose factory farming abuse. All contributions are tax deductible, and can be made payable and sent to:

In Defense of Animals
3010 Kerner Blvd
San Rafael, CA 94901

(note "Vegan PSA" in the Memo section of the check). Or donate online using your credit card.