CAMPAIGNS

DIRECT CARE & RESCUE

Veganizing Betty Crocker!

May 6th, 2010 by Webmaster

Taco Salad

The star this week : Taco Salad

A few months ago, I saw the movie Julie & Julia. Being an armchair chef, it’s surprising it took us so long to see a movie that starred food. I mean – we love food, movies, books about food that are turned into movies – so what took us so long? I admit I was charmed at first. I mean, here was a devoted, vintage-clothing-wearing, amateur foodie who wore pearls in the kitchen – one of my own personal dreams,  although in my dream, the pearls would be fake just like my “meat”. I was intrigued by finding someone who, on the surface, was a little like me.  But as you can imagine, she lost me at the infamous  “Lobster Killer” scene and I never really bounced back.

The Lobster Killer scene planted a little seed in my brain. I kept waiting for her to have a change of heart and save them. But she never did and that is just NOT OK. I had what could only be described as a moment of clarity. There needs to be a humane alternative to the Lobster Killer – and The Betty Crocker Project was born!

Yes, after years of meeting and knowing literally thousands of vegans from all over the world, and working at the largest animal advocacy agencies on the planet, including IDA, I can say with complete confidence that no one in the world loves food the way vegans do. We think about food constantly. We read labels with a Christmas Morning eagerness, searching for those deal breaker words: Whey, Egg Whites, Skim Milk Protein, Casein. We sit around talking about food like the gals in Sex in The City talk about shoes. We send emails to all our friends and family telling them about new products with an eagerness that can only be compared to Beatle Mania . . . or these days Bieber Mania. We love food almost as much as we love saving animals and the planet. So why not find a way to make everything vegan? All those casseroles that feed a family of four for a week, or those childhood favorites you think about from time to time when you think about mom… My husband and I are making them vegan. For as long as it takes,  we’ll be veganizing every recipe in The Betty Crocker Cookbook and sharing our tips and secrets with you. We’ve always said we can make anything fat and vegan … now we’re putting this claim to the test! Thank you, Lobster Killer, for inspiring a project that I suspect you would hate. . .

On the menuthis week : Butterscotch Brownies, Herb Roasted Chicken & Vegetables, Taco Salad, Clams in White Sauce, Caramel Sticky Rolls

Some Highlights Thus Far : Garlic Cheesy Biscuits, Osso Bucco, Buffalo Chicken Wings, Turtle Cheesecake, Stuffed Crust Pizza, Cheeseburger Pie, Tuna Casserole

Please know we have kept the original names for the recipes so you can follow along in The Betty Crocker Cookbook if you would like and that all recipes are 100% Vegan! For more recipes and to follow this vegan venture, check out MeetTheShannons.net and keep checking back here at IDA’s blog. . . we’ll be sharing tips and recipes here as well!

10 Responses to “Veganizing Betty Crocker!”

  1. August 24, 2010 at 1:25 am, Corin said:

    You never disappoint!

  2. June 21, 2010 at 12:09 pm, Ann said:

    Thank you so much for doing this! I just started cooking a few years ago…I was a junk food junkie for a long time. I didn’t like to cook. Then I became a vegan, and HAD to learn to cook good, quality food. Thank you again for this wonderful idea! (I did not see the movie as I suspected there would be scenes I could not “stomach.”)

    Deciding to go vegan was the BEST thing I have ever done. I love animals so much. I would never want to engage in any activity that involves suffering of any creature.
    xoxo

  3. June 04, 2010 at 6:51 am, Margo Naramore said:

    This was a decent read whilst I waited on the flick getting ready. Superb write-up.

  4. June 01, 2010 at 4:49 am, Alfred Hyatt said:

    very nice post dude! great website… will be back soon!

  5. May 31, 2010 at 12:03 pm, Nimeloomi said:

    Just want to say what a great blog you got here!
    I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

    Thumbs up, and keep it going!

    Cheers
    Christian,Diet Guide!

  6. May 30, 2010 at 6:54 pm, sklepy internetowe said:

    Thanks for sharing, please keep an update about this info. love to read it more. i like this site too much. Good theme ;) .

  7. May 19, 2010 at 9:07 am, Bruce said:

    OMG, I love this!! I had the exact same reaction when seeing that movie, it was cute, but it was hard to keep watching and enjoying it after the lobster scene. It occured to me how cool it would be to do a veganized version of what she did, but although I veganize recipes from time to time I knew I’d never devote myself to doing a whole book. But I’m so glad you are and that your blog was forwarded to me (thanks mom!), I’ll definitely be following along on your adventures! Good luck!

    And no kidding about vegans loving food like no one else, that Sex in the City comment is SO true!

  8. May 09, 2010 at 6:04 am, Adria Corn said:

    I had the same reaction to Julie and Julia–the lobster scene made me cover my eyes and wait for the carnage to be over. I feel so connected to animals that their pain feels like my pain…. Anyway, I also am obsessed with food and cooking and veganizing everything. I’m married to a carnivore and a very picky one at that. It is a challenge to make delicious vegan food for him. I love to experiment, especially with breakfast. Yesterday, it was sauteed onions, garlic, potatoes with tomatoes and spinach. It was delicious! I look forward to getting more tips and recipes.

  9. May 06, 2010 at 12:17 pm, sheila wasserman said:

    Absolutely fantastic! I’m so glad to hear about your project — I think its brilliant! Best of luck — I hope you make a fortune, as you change the zeitgeist of eating and dining.

  10. May 06, 2010 at 10:01 am, Jenn said:

    OMG, I love this!! I had the exact same reaction when seeing that movie, it was cute, but it was hard to keep watching and enjoying it after the lobster scene. It occured to me how cool it would be to do a veganized version of what she did, but although I veganize recipes from time to time I knew I’d never devote myself to doing a whole book. But I’m so glad you are and that your blog was forwarded to me (thanks mom!), I’ll definitely be following along on your adventures! Good luck!

    And no kidding about vegans loving food like no one else, that Sex in the City comment is SO true!