This alert is no longer active, but here for reference. Animals still need your help.

Toymaker giant Mattel has a disturbing new toy. Barbie Dreamtopia Chelsea Doll and Elephant is marketed at kids 3-years-old and up and features Barbie astride a bejeweled elephant who has golden shackles around her four legs. Tell Mattel that elephants are tortured into submission for rides and its toy sends a terrible message to young kids!  

Barbie, and the children who use their imaginations while playing with her, would be horrified to know that the only way elephants will accept humans on their backs is by being chained, tortured, beaten and starved for days and weeks in a pen where they cannot move or escape until they are “broken.”  This horrific ritual is called a “crush” and is literally meant to crush elephants’ spirits until they learn to obey the human commands from their handlers that force them to accept rides.

Mattel has in the past demonstrated that it is willing to respond to public opinion and act with ethical and social responsibility. In 2015, it discontinued SeaWorld Trainer Barbie, and Barbie is a fur-free advocate. Tell Mattel that Barbie doesn’t want to support elephant abuse, nor do the parents who purchase her or the children who play with her! 

What You Can Do:

This alert is no longer active, but here for reference. Animals still need your help.