New Brunswick, Canada is the latest location to host our “Dairy is Scary” ads as part of a huge campaign that has already seen 60 billboards dropped throughout Los Angeles.

This June, activists will be countering the misleading claims broadcasted by the dairy industry’s “June Dairy Month” campaign. Six eye-catching buses will be circulating the Fredericton area, in addition to a billboard located in Moncton, to encourage the public to watch Erin Janus’ world-famous video, Dairy is Scary. Another billboard with the message “Dairy took my mom, my milk, and then my life,” will be placed in Saint John to complement the same message.

Erin’s video exposes common, yet largely unknown dairy industry practices of forcibly impregnating cows and the slaughter of their newborns as “waste products” so their milk can be sold for human consumption. In just five minutes, Erin also reveals the scary financial influence of big dairy on the U.S. and Canadian education systems.

This year in Canada, the federal government earmarked $3.9 billion for animal agricultural industries to control their prices in the country, with most of the money set to support the dairy industry. The Canadian government continues to prop up the industry despite its recent changes to the Canada Food Guide, which eliminates dairy as a food group.

The latest billboards and bus ads in New Brunswick have been purchased by Vegan Education Group New Brunswick through the generous donations of individuals and The Save Movement.

Watch the video and try the 21-Day Dairy-Free challenge at www.dairyfreechallenge.com.