Gucci recently announced a tremendous win for animals - it's going fur-free! The Italian luxury fashion brand is known the world over for its high-end, cutting-edge designs and influence over the fashion industry as a whole.

Gucci's president and CEO Marco Bizzarri announced that Gucci will no longer use mink, coyotes, foxes, dogs or any other animals who have been ranched or trapped and then killed for their fur.

"Technology is now available that means you don’t need to use fur... The alternatives are luxurious. There is just no need."

Making compassionate, animal-friendly fashion choices is a growing trend that is guaranteed to gain momentum as more influential brands and retailers join the fur-free movement. Armani, Ralph Lauren, Calvin Klein and HUGO Boss have also discontinued the use of fur in their products, saving countless animals from being murdered for fashion.

You can save animals from torture by being a part of the growing fur-free movement! Join in the Fur Free Friday events taking place across the country on the day after Thanksgiving with events planned in Alaska, California, Florida, Nevada, New York and Texas. Give us a call if you plan to join us in Los Angeles or San Francisco!

This Fur Free Friday will not only serve as a day to educate and inspire change, but will also allow the community to honor the memory of our dear friend and fellow In Defense of Animals activist, Bill Dyer, who sadly passed away in July. Bill dedicated his life to speaking up for animals with unwavering determination and remarkable enthusiasm. He was committed to ending fur cruelty and helped coordinate the Fur Free Friday march in Beverly Hills for many years. We pledge to continue the fight with the same passion and resolve as Bill did.

Join us on Fur Free Friday to educate people about the cruelty behind fashion that depends on the skins of innocent animals. With your continued support, we will ensure the future of fashion is animal-free!