Does your decision to eat a meal without animal products affect the animal agriculture industry? How can we be the most effective activists for animals? Farm Sanctuary’s Director of Engagement and Outreach Matt Ball explores the studies and statistics that guide effective activism in our next Sustainable Activism Webinar.

A globally recognized authority on animal advocacy, factory farming, vegetarian diets, and applied ethics, Matt explains why we should care about farmed animals and makes the case that it’s even more important to be an effective activist than to just be vegan. As VegFunds’ Senior Advisor, Co-founder of Vegan Outreach, and author of “The Accidental Activist,” Matt knows his stuff! Over the years, he has inspired thousands of people to adopt a plant-based lifestyle and to take action to reduce animal suffering.

“Over the past two decades, Matt Ball has had a singularly profound influence on the animal protection movement in the United States. Matt’s reasoned, eloquent focus on having the biggest possible impact with the greatest possible efficiency has resonated with tens of thousands of individuals, and created fundamental, pragmatic change on every level of the movement.” ~ Dr. Michael Greger, physician and New York Times best selling author

Matt also knows the importance of self-care for animal activists. He balances his activism with fun activities like running, hiking, traveling, photography and watching shows on Netflix. “I try to do something fun every week,” he told a reporter from Tucson.com.

Matt joins us to discuss effective activism on our next Sustainable Activism Webinar on Thursday, December 1, 5:00 p.m. – 6 p.m. PDT (8:00 p.m. – 9 p.m. EDT). You can join this live webinar via phone or online. For an optimal experience, please login to the meeting from your Chrome browser.

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