MEDIA RELEASE: In Defense of Animals & Yo! Egg Partner to Give Away the World’s First Plant-Based Poached and Fried Eggs!

MEDIA RELEASE: In Defense of Animals & Yo! Egg Partner to Give Away the World’s First Plant-Based Poached and Fried Eggs!

SAN RAFAEL, Calif. (Oct. 2, 2023)In Defense of Animals has teamed up with Yo! Egg for an eggciting giveaway to honor World Farmed Animals Day on Oct. 2 through the entire month!

“We’re thrilled to be partnering with an innovative company like Yo! Egg to inspire people to try their miraculous and delicious plant-based egg that is 100% cruelty-free,” said Sarah Maher of In Defense of Animals. “Celebrate World Farmed Animals Day by making a donation to In Defense of Animals through October, and you could win a Yo! Egg gift pack.”

Yo! Egg has created the world’s first plant-based poached and fried eggs. The delicious poached and sunny-side up Yo! Egg is 100% vegan and made for yolk lovers who want to indulge in a food experience that will delight their palates while adding more plants to their diet.

Two lucky In Defense of Animals donors will win a Yo! Egg gift box of either the Yo! Plant-Based Sunny-Side up Eggs or the Yo! Plant-Based Poached Eggs! — perfect for eggs Benedict or the perfect topping to avocado toast.

World Farmed Animals Day is celebrated annually on Mahatma Gandhi’s birthday to recognize and honor the unimaginable suffering of farmed animals, who are among the least-protected animals globally. Farmed animals are denied the same legal protection from cruelty as dogs or cats despite sharing the same capacity to suffer.

Chickens are intelligent, social and affectionate animals who form close bonds with one another and mourn the loss of friends. Unfortunately, they are among the most abused farmed animals who suffer intensive confinement and painful mutilation beginning on the day they hatch.

Millions of egg-laying hens in the U.S. suffer in this industry, particularly in battery cages where they cannot move around or spread their wings their whole lives. Overcrowded and deprived of everything natural to them, pecking becomes a common method of coping with the unbearable stress. As a result, the painful procedure of debeaking — slicing off half of their sensitive, nerve-filled beaks — is standard practice on most farms.

Every year in the US, over 300 million baby male chicks are also killed in hatcheries by the egg industry because they are deemed worthless; they cannot lay eggs, and their particular breed is not profitable to raise for meat production.

How To Enter: Start a regular donation to In Defense of Animals between now through October to be entered to win! NO PURCHASE NECESSARY. See Terms and Conditions for official rules and free method of entry All entries must be received by Oct. 31, 2023, at midnight PT. Please note this giveaway is for U.S. residents only. The winner will be announced on Nov. 6 by In Defense of Animals as an Instagram story."

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Contact: Sarah Maher, 415-879-6879, [email protected]

In Defense of Animals is an international animal protection organization based in California with over 250,000 supporters and a 40-year history of fighting for animals, people, and the environment through education and campaigns as well as hands-on rescue facilities in California, India, South Korea, and rural Mississippi.

Yo! Egg is on a mission to become the largest and most sustainable egg producer in the world, without the use of chickens. Whether you’re craving the perfect eggs Benedict, an egg on your ramen, or bottomless mimosas with a side of sunny-side up eggs for Sunday brunch, Yo! Egg has the texture, flavor, and glorious runny yolks to make it all possible.

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