This alert is no longer active, but here for reference. Animals still need your help.

The once all-powerful meat industry is feeling threatened by the rapid growth of plant-based alternatives, and it won’t go down without a fight! Industry-funded legislators are calling on the United States government to ban plant-based competitors from using the word “meat” with the introduction of The Real MEAT Act. This is a blatant attempt to skew the market in its favor, and restrict the growth of an industry that has the power to save billions of animals. We can’t let this happen!

Senator Deb Fischer, a cattle rancher, introduced The Real MEAT Act (S.3016) to the Senate. Likewise, Representative Roger Marshall—who has been paid thousands of lobbyist dollars from animal agriculture groups, including the National Cattlemen’s Beef Association—introduced twin bill H.R.4881 to the House of Representatives. These groups and individuals stand to benefit from the marketing hindrance this legislation would create for plant-based meat products. In other words, this is an anti-competitive grab by animal agriculture lobbyists.

Millions of Americans are opting to eat more consciously in an effort to combat animal cruelty, eat more healthily, and avert the climate crisis. The plant-based market is growing exponentially and is preventing the suffering and deaths of countless downtrodden animals who are callously raised and brutally slaughtered to become meat.

This alert is no longer active, but here for reference. Animals still need your help.