Veganuary is a 31-day challenge that encourages people across the world to experience vegan living for the month of January — a time of new challenges and new beginnings.

Right now, one person is signing up to Veganuary every 8 seconds!

There are so many reasons people are motivated to try a vegan lifestyle. For most, a love of animals is the catalyst. Some people want to feel better about the impact they make on the world. Others would like to set themselves a challenge, and see trying veganism as the healthiest start to the year.

Whatever your reason, there are so many positives to gain from the experience. So why not try vegan for a month and discover a whole new world of taste and flavor! It’s completely free, and you’ll receive support every step of the way.

Message your friends who are up to the challenge, and take Veganuary pledge today!