YouTuber Erin Janus is shining a spotlight an industry that is responsible for inconceivable animal suffering. Her world-famous viral video, Dairy is Scary, has over 5.4 million views and climbs higher each day as more and more people grow conscious of their food choices.

Erin exposes scary dairy industry practices of forcibly impregnating cows and slaughtering their newborns as “waste products” so cow milk can be pumped and sold for human consumption.

Last year we partnered with Erin to launch a huge campaign that saw 60 billboards dropped on Los Angeles advertising the Dairy is Scary video to broadcast the truth on behalf of animals.

Thanks to local groups around the globe, these ads continue to circulate and expose an uncomfortable truth that we have the power to change.

New Brunswick in Canada is the latest “Dairy is Scary” city—just in time for June Dairy Month! Launching this June, the ads will be featured on six buses circulating the Fredericton area, in addition to a billboard located in Moncton. They have been funded by Vegan Education Group NB through the generous donations of individuals and The Save Movement.

To everyone who has watched Dairy is Scary, shared it, and signed up to the dairy-free challenge, thank you!

If you haven’t signed up yet, what’s holding you back? Try our 21-day Dairy-Free Challenge today!