The world’s longest-running animal protection demonstration happens this week! For this year’s Fur Free Friday, we’ve joined forces with world-renowned animal advocate and celebrity Ricky Gervais to call for an end to this cruel industry. Watch our video to find out how to take action for victims of fur!

Our Fur Free Friday events take place every year on Black Friday, which is the day after Thanksgiving and the busiest shopping day of the year. The goal of these demonstrations is to urge shoppers not to buy animal fur and to make compassionate buying choices.

Many retailers including Bloomingdales, Macy’s, Nordstrom, and TJ Maxx have all made the compassionate choice to eliminate animal fur from their stores, however, there are still some retailers that have yet to stop.

Join this year’s virtual Fur Free Friday efforts by urging Saks Fifth Avenue and Neiman Marcus to ditch animal fur for good! Please tag @saks and @neimanmarcus with this simple message:

Fur is cruel. Fur is outdated. Fur is ugly. Please ditch animal fur and commit to offering faux fur only!

Thank you for taking action for the innocent animal victims of the fur trade! Our voices are being heard!

We are grateful to the following collaborators who provided footage to make our Fur Free Friday video possible: Jo-Anne McArthur director of We Animals, Djurrattsalliansen, Karol Orzechowski director of The Ghosts In Our Machine, Animal Equality, #MakeFurHistory