Stand up to Fairlife’s Deceptive Animal Welfare Advertising

Stand up to Fairlife’s Deceptive Animal Welfare Advertising

This alert is no longer active, but here for reference. Animals still need your help.

As public concern over the treatment of farmed animals grows, numerous meat, egg and dairy brands are deceiving well-meaning consumers with “happy” farm imagery and misleading animal welfare claims. “Fairlife” milk, which is distributed by Coca-Cola, is one such company intentionally misleading its customers. It’s time to call Fairlife out!

“Fairlife” milk:

Printing the words “fair” and “life” on a milk container naturally projects images of free-range cows enjoying a fair and natural life. In fact, one of Fairlife’s most repeated slogans is “From Grass to Glass.” But the unsettling truth is that cows who produce milk under Fairlife’s brand are neither free-range nor grass-fed: they are fed an unnatural diet (including soy and corn) and live in artificially lit barns on concrete floors.

Fairlife defends its choice of words by claiming that that the “grass” in its “grass to glass” slogan somehow literally refers to the fact that it grows its own crops, which it then processes and feeds its animals. But let’s get real. Fairlife’s branding and “grass to glass” slogan is completely dishonest.

Like most dairy brands, Fairlife milk also claims to put animal welfare first with comforting language such as “it’s all about her,” “always in good hands,” and “spoiled from the very start,” while conveniently omitting the fact that the entire business model of the dairy industry depends on artificially impregnating cows in order to force lactation, separating them from their newborns only hours after birth, and killing surplus males and females who are of no financial value.

We would hope that the suffering of dairy cows ends there, but when a cow’s body starts to slow down from the exhaustion of numerous forced pregnancies, she too is sent to slaughter -- sometimes with a fetus kicking inside her as she is hung upside down and her throat is slit.

How can these business practices be marketed to consumers as fair? Please join us in speaking up for voiceless animals and fighting this dishonest advertising!

What You Can Do

1. Try our 21-day dairy-free challenge for support on how to ditch dairy for good. 

2. Join us in urging the U.S. Federal Trade Commission (FTC) to investigate Fairlife’s “From Grass to Glass” slogan and animal welfare claims by filling out the form on this page.

This alert is no longer active, but here for reference. Animals still need your help.

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