We’re broadcasting a television commercial on ABC and Fox throughout October, urging Antioch College in Dayton, Ohio to release nine lambs to sanctuary instead of slaughtering them.

The TV-plea to spare the lambs was produced in honor of Jason Seth Houten, an Antioch College alum who cared deeply for animals who was killed in a car crash at the age of 23. Currently, the school is using the lambs to crop grass in a solar panel field and plans to serve their bodies to students at its cafeteria this summer.

Despite multiple sanctuaries offering to take in and care for the lambs free of charge, the College has so far refused, mockingly responding by demanding a $1 million ransom for the lambs, which it said would be used to fund more animal killing.

The television commercial is running for two weeks from October 14 to October 27.

Watch the commercial here: