This Super Bowl Sunday, our mobile Dairy is Scary billboard will be driving around the Super Bowl area and handing out flyers encouraging fans to watch Dairy is Scary and take the dairy-free challenge!

Will Super Bowl fans be brave enough to watch the viral video that can’t be unseen?

Help us expose the dairy industry to thousands of Super Bowl fans! → idausa.org/Donate

Do you live in Atlanta? We also need volunteers! If you can help, please email nadia@idausa.org for further information.