We Must Override Fraudulent Dairy Pride!

We Must Override Fraudulent Dairy Pride!

Senator Tammy Baldwin has reintroduced the Dairy Pride Act to stop people like you from switching to cruelty-free, plant-based milks. Don’t let Baldwin and the dairy industry wipe out animal-friendly milks and condemn cows to an unending brutal servitude as milk-machines!

Senators Tammy Baldwin, Jim Risch and Mike Crapo, and their cronies Assembly Members Peter Welch and Mike Simpson who introduced an identical bill in the House, claim that people like you aren’t smart enough to tell the difference between plant-based milks and dairy milk. They claim that confused consumers are the core reason why dairy sales are in decline.

The truth is that people are actually more informed than ever before about dairy’s disturbing animal welfare issues; killing male calves as “waste products,” neglecting painful and wide-spread udder infections, and dragging away “downed” cows whose bodies cannot cope with the stress of producing milk in unnatural commercial quantities. People are actively ditching dairy to choose plant-based alternatives that benefit animals, their health, and the environment.

Because these legislators believe that people are stupid, Senators Baldwin, Risch and Crapo, and Representatives Welch and Simpson are seeking to ban plant-based milks from labeling themselves with the word “milk.” This is a deliberate attempt to make it harder to describe and market kinder alternatives to dairy, like soy milk, almond milk, and coconut milk.

Why would these legislators attempt to force through this anti-consumer bill with such persistence? We tracked the foul odor of sour milk back to the source; all five legislators received generous political donations from the dairy industry during their election campaigns.


Dieticians for Professional Integrity has blown the whistle on the harmful influence of the dairy industry and its legislator shills. They explain how, “Federal nutrition guidelines on dairy have been largely influenced by dairy industry lobbying and industry-funded research which at often times trumped objective science.” This is a huge problem, especially as extensive independent studies show that dairy has very little to do with bone health, while others show how dairy is harming our health, linking dairy intake with increased ovarian cancer among women, and prostate cancer among men. The dairy industry is paying to make us sick, and it will do almost anything to keep it that way.

We can’t let the dairy industry sweep humane, non-dairy milks off the shelves so it can keep cows suffering. Please join us in urging legislators to reject the Dairy Pride Act!


What YOU Can Do

1. Make a call. Calling is one of the most effective actions you can take for animals. Legislators may be able to filter or ignore emailed letters, but they can't avoid phone calls as easily. Call your two senators and your one representative by clicking on the link below, enter your zip code, and make sure you are on the Federal tab.

Here’s an example of what you can say:

“Hello, my name is X. I’d like to express my opposition to The Dairy Pride Act. This bill is anti-competitive, anti-consumer choice, and unfairly privileges dairy products over plant-based alternatives. I know what I’m buying when I purchase soy or almond milk, and I don’t believe that fabricating claims of consumer confusion is the solution. As your constituent, I respectfully urge you to oppose the Dairy Pride Act”.

2. Keep buying plant-based milks! Voting with your dollars is one of the most powerful ways to support the growth of industries that are kinder to animals, cleaner for the environment, and better for your health. Discover the benefits of dairy-free: try our 21 Day Dairy Free Challenge!

3. After your call, submit our follow up letter to your federal legislators in the House and Senate to voice your opposition to the Dairy Pride Act by filling out the fields on this page. U.S. residents only. Thank you.

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