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Eye Spy a Cruelty-Free Lie: Take Action!

Eye Spy a Cruelty-Free Lie: Take Action!

This alert is no longer active, but here for reference. Animals still need your help.

Velour Lashes is an internationally recognized brand that sells 100% mink fur eyelash products while inexplicably marketing itself as “cruelty-free." Yes, you read that right. This company, which only sells 100% mink fur cosmetic products, is claiming that its production causes “absolutely no harm to animals.” This is groundless, and must be challenged!

Here are some further cringe-worthy claims published on the company’s website.

“Velour Lashes are made up of 100% natural mink fur which has been collected through free range mink farms.”

“We would like to make clear and public that no harm has been done to these beautiful animals.”

“Fur is collected during the animals natural shedding season and then collected by farmers.”

Screen shots from Velour Lashes website:

Here’s the crux of the matter: mink are naturally aggressive and territorial animals; they don't even socialize with their own kind. In fact, males and females only meet once a year to mate and then go their separate ways. If mink were actually farmed in a “free range” restricted area, they would likely attack each other until death, so the claim of a “free range” mink fur farm is absurd.

Likewise, how are consumers to believe that mink's hairs gracefully float off their pelts into the hands of collectors? In reality, these hairs would land in the excrement that piles below these caged animals on fur farms.

Finally, animals confined on fur farms are killed in the most brutal ways imaginable including gassing and electrocution…

Numerous attempts have been made to contact Velour Lashes for even the slightest shred of evidence to back its claims, yet it has returned nothing except for a copy and pasted website spiel which conveniently ignores the clear questions.

Email from Co-founder:

This inability to answer speaks volumes.

In a world where technology and manufacturing has progressed to the point of creating soft and lightweight synthetic fibers, no product can justify a life of misery and confinement for these sentient animals.

This alert is no longer active, but here for reference. Animals still need your help.

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