Kick-Off Fur Free Friday: Tell Dolce & Gabbana to Ditch Fur for Good!

Kick-Off Fur Free Friday: Tell Dolce & Gabbana to Ditch Fur for Good!

On Fur Free Friday — the biggest shopping day of the year — activists from all over the world team up to raise awareness about the brutal fur trade and encourage the purchase of fur-free holiday gifts.

2021 was an unprecedented year within the fashion industry, with some of the biggest fashion houses and retailers publicly committing to dropping fur. After years of campaigning, Canada Goose, Saint Laurent, Gucci, Balenciaga, Saks Fifth Avenue, Neiman Marcus, and more have joined the ranks of the fur-free.

Although huge names in fashion are making the switch to faux, there are still some that refuse to acknowledge or meet consumer demand for more compassionately-made apparel. 

Animal victims of the fur trade are confined in filthy fur farms, where they are deprived of space to roam, the ability to socialize and form bonds, and everything that makes them wild. To steal their fur, foxes, coyotes, mink, sable, and other fur-bearing animals are internally electrocuted, gassed, bludgeoned, and may even be skinned alive. Animals caught in the wild are trapped and suffer from agonizing wounds, broken limbs, starvation, dehydration, and attacks from predators. If they survive until the trappers return, they are shot dead or bludgeoned. 

For this year’s Fur Free Friday and the remainder of 2021, we want to urge Dolce & Gabbana to do the right thing and finally drop cruel animal fur from its designs. Here’s how you can take action:

  1. Please sign our alert urging Dolce & Gabbana to go fur-free.

  2. Download our images and post them on social media.

 You may use any of the suggested text below on Facebook, Instagram, and Twitter.

No #animals should die for #fashion! Please urge @dolcegabbana to do the right thing and join the fur-free movement!

The future of #fashion is fur-free! It is time for @dolcegabbana to ditch fur for good!

Fur is cruel, ugly, and outdated. @dolcegabbana please pledge to go fur-free to save innocent #animals from the brutal fur trade!

  1. California Residents: Please meet us in Beverly Hills for our in-person Fur Free Friday protest! We will be joining Last Chance for Animals, other groups, and advocates to march down Rodeo Drive to protest retailers that still sell animal fur.

  2. Portland Residents: Attend the Fur Free Friday 2021 March & Rally! We will meet at Nordstrom and march throughout downtown Portland to encourage retailers to adopt fur-free policies and local lawmakers to pass a fur sales ban for the City of Portland.

In Defense of Animals fully expects and strongly urges all people involved in this campaign to act responsibly and lawfully and to respect the personal interests and privacy rights and concerns of any individuals who may be affected by, or become the subject of, your protests or related efforts.